Post #186 September 30, 2019

“Book Titles: What’s in a Name?”

Every book has a title.  Some are good and some aren’t.  What makes an effective book title?  Let’s explore the art of giving a title to your book.

First, let’s ask a question.  What purpose does a book title serve?  I can think of several.

1.  Identifies the work.
2. Captures the story in a few words. 
3. Grabs the reader’s attention.  Brings the reader in.
4. Sells the book.
5. Genre compatibility

Let’s look at each of these in turn.

1. Identifies the work. This should go without saying.  You want to select a title that positively and uniquely identifies your book.  Name authors don’t have this problem as what is really being sold is the brand name of the author.  Your title should identify the book along several dimensions (see #5 below).  Is it science fiction?  Mystery?  Romance?
2. Captures the story in a few words, maybe even one.  One of my best-selling books (in Smashwords downloads) is called Johnny Winger and the Serengeti Factor.  Not a few words but it does identify the main character and a key location or element of the story.  One of my latest sf novels is entitled The Farpool.  Probably a better title.  Punchier and with a word that you don’t see or hear very often.  Which leads me to….
3. Grabbing the reader’s attention.  Here’s one title I like because it immediately grabbed my attention: Freakonomics.  It’s a juxtaposition of two words that aren’t normally put together.  It seems just wacky enough to make you want to look a little closer.  By the way, one-word titles are all the rage now:  Twilight, Endurance and so forth.  Be careful with this, though.  Your word choice should reflect the story in some way, and ideally, it should offer an unusual perspective or angle or alternative use of that word, maybe in a way you never thought of before…something to get the reader thinking: “Hmmm, maybe I should look at this more closely.”
4. Sells the book.  The whole purpose of a book title (and it should be amplified and work well with the cover too, by the way) is to sell the book.   Readers want to know what to expect when they see your title.  You probably wouldn’t name your science fiction masterpiece Galactic Love.  Love is a word associated with romance, not sf.  Frank Herbert named his best-known book Dune, which is a great title.  It neatly captures images of lots of sand, deserts, brings to mind the kind of cultures that develop and live in deserts, the importance of water, etc.  This one simple word carries quite a punch and performs multiple duties in identifying and selling the book.  It doesn’t hurt that it’s a great read as well. 
5. Genre Compatibility.  This idea is alluded to above, when I mentioned how you wouldn’t normally put “Love” in the title of a science fiction story.  Readers want to be reassured that what they’re potentially buying is what they expected.  Titles help provide that assurance.  One way to do this is to, as an example, go through the science fiction section of your local bookstore or your favorite web site and list common words in the titles.  That’ll give you some idea of what words to use in your titles. 
    
   As an example, here’s a list of Arthur C. Clarke titles from my bookshelf, right beside me:
   2001: A Space Odyssey
   The Songs of Distant Earth
   The Fountains of Paradise
   Rendezvous with Rama
   A Fall of Moondust
    
   What do you see in common with these titles?  References to space, earth, cosmic things.  And if you look at the covers of these books, you’ll see images of Earth and astronomical settings. 
    
   Think of Carl Sagan’s wonderful novel Contact.  It’s one word.  It implies extraterrestrials and aliens and a whole syndrome of thought that surrounds these subjects.  And it works with the cover too: some editions show huge radio telescopes and stars in the background.  There’s no doubt what you’re getting when you look at this book or buy it.
    
   Titling books, fiction or nonfiction, is both art and science.  It isn’t hard to generate titles.  Lots of writer web sites will do that.  The art comes in when you choose your title to meet the 5 conditions I’ve listed above. 
    
   One web site I consulted as research for this post even adds discoverability as a key concern.  The site talks in great detail about keyword search and search optimization as other factors to consider, in this age of digital content and ebooks.  But that’s a topic for another time. 
    
   The next post to The Word Shed comes on October 7, 2019.
    
   See you then.
    
   Phil B.